Alex and Alexa
Hailed as “the Net-a-Porter for kids’ clothes,” Alex and Alexa is one of the world’s largest online retailers for children.
Wanting to migrate their webstore to Magento, we helped A&A develop the back-end for their new site. This required transferring a massive amount of existing data into the new system, including customer contact details, product inventories and order histories. We also empowered Alex and Alexa’s marketing team by creating a custom reporting system for the store, which allows staff to access sell-through data by country and time period, customer churn, percentage of returns and best-selling brands.